Privacy Policy

Welcome to the Privacy Policy of The Butterfly Beauty Lounge. This policy outlines how we collect, use, and protect your personal information when you visit or make a purchase from our website, thebutterflybeautylounge.com ("the Site" or "we").

Contact Us

If you have any questions, need more information about our privacy practices, or wish to make a complaint, please contact us via email at email@thebutterflybeautylounge.com.

Collecting Personal Information

When you visit the Site, we collect certain information about your device and your interactions with the Site. We also collect information necessary to process your purchases and provide customer support. Personal information refers to any information that can identify an individual. Here is a summary of the information we collect and why:

Device Information

• Purpose: To accurately load the Site for you and perform analytics to optimize our Site.
• Source: Collected automatically using cookies, log files, web beacons, tags, or pixels.
• Disclosure: Shared with our processor, Shopify.
• Personal Information Collected: Web browser version, IP address, time zone, cookie information, sites/products viewed, search terms, and site interactions.

Order Information

• Purpose: To provide products or services, process payments, arrange shipping, provide invoices/order confirmations, communicate with you, screen orders for risk or fraud, and provide information or advertising based on your preferences.
• Source: Collected from you.
• Disclosure: Shared with our processor, Shopify.
• Personal Information Collected: Name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.

Customer Support Information

• Purpose: To provide customer support.
• Source: Collected from you.
• Disclosure: Not specified.
• Personal Information Collected: Information provided by you for customer support purposes.

Sharing Personal Information

We share your personal information with service providers to help us provide our services and fulfill our contracts with you. Examples include:

• Shopify: Powers our online store. For more details, visit Shopify's Privacy Policy.
• Compliance: We may share your information to comply with legal obligations, respond to legal requests, or protect our rights.

Behavioural Advertising

We use your personal information for targeted advertisements or marketing communications. 

Examples include:

• Google Analytics: Understands how customers use the Site. More information can be found here and you can opt-out here.
• Advertising Partners: Share your site usage, purchases, and interactions with ads with our partners. This may involve cookies or similar technologies.
• Shopify Audiences: Shows ads on other websites through advertising partners. Information shared includes site usage, purchases, and associated email addresses.

To learn more about targeted advertising and opt-out options, visit:

• Network Advertising Initiative’s Educational Page
• Opt out on Facebook
• Opt out on Google
• Visit the Digital Advertising Alliance’s Opt-Out Portal

Using Personal Information

We use your personal information to provide our services, including offering products for sale, processing payments, shipping orders, and updating you on new products, services, and offers.

Lawful Basis

For residents of the European Economic Area (EEA), we process your personal information under these lawful bases:

• Your consent
• Performance of a contract
• Compliance with legal obligations
• Protection of vital interests
• Tasks carried out in the public interest
• Legitimate interests that do not override your rights and freedoms

Retention

We retain your personal information for our records unless you ask us to erase it. For details on your right to erasure, see the 'Your Rights' section.

Automatic Decision-Making

EEA residents have the right to object to processing based on automated decision-making, including profiling, that significantly affects you. We do not engage in fully automated decision-making that has a significant effect on you. Our processor, Shopify, uses limited automated decision-making to prevent fraud, such as:

• IP Address Blacklisting: Temporary blacklist for repeated failed transactions (persists for a few hours).
• Credit Card Blacklisting: Temporary blacklist for credit cards associated with blacklisted IP addresses (persists for a few days).

For any further questions or to exercise your rights, please contact us at email@thebutterflybeautylounge.com.